Which tool helps in discovering the customer experience as they use a proposed solution?

Experience Mapping is an effective tool for discovering and visualizing the customer experience as they interact with a proposed solution. This method involves creating a detailed visualization that captures the various stages of the customer's journey, highlighting their actions, emotions, and touchpoints along the way. It helps to elucidate the overall experience from the customer's perspective, identifying pain points, opportunities for improvement, and areas where the solution can add value.

By walking through the experience from the user's viewpoint, experience mapping allows teams to gain insights into customer needs, preferences, and behaviors, which is crucial for designing a solution that truly meets their expectations. This tool fosters empathy within the development team and aligns their efforts with customer-centric outcomes, ensuring that the solution developed not only addresses functional requirements but also enhances customer satisfaction.

Although other choices may serve useful purposes in different contexts, they do not specifically focus on capturing the holistic journey of the customer experience in the same comprehensive manner as experience mapping does.